Words by Smiley Team
In an effort to get the planet to the top of the agenda, the endangered species charity World Wildlife Fund (WWF) has joined forces with the BBC Storyworks. Together they are preparing a digital series aimed at sharing climate change solutions from the business world.
Through mini-documentaries, articles and podcasts to be released in spring 2022, they aim to tell the human stories behind the climate crisis while offering a “blueprint for business action” to bring down our emissions and replenish nature.
[Find out more about inspiring initiatives supporting life on Earth]
This will include stories from the WWF’s network of organisations around the world, documenting the progress made by initiatives to reverse species decline, restore habitats, build climate resilience and more.
Felicity Glennie Holmes of the WWF is hopeful that the series can have a positive impact, explaining: “Together we will show some of the exciting ways that we are collaborating with partners to help make our world nature-positive by 2030 – that is, to be living in a world in 2030 with more nature than is in the world today.”
[Learn about the people driving change, in our positive news stories]
To get there Felicity hopes the series could contribute by spreading practical actions organisations can take. She added: “It's an ambitious goal that needs governments, business and civil society to work together and transform the ways that we think, eat, produce, consume and live, all around the world. It needs all of our creativity and commitment - but together, we can do this.”
The charity expects the campaign to significantly raise environmental awareness among an increasingly engaged public. For BBC audiences, the climate crisis is more critical than ever, with a 2021 survey by BBC Global News showing that climate change concerned more than half of respondents.
The WWF campaigns through a number of governmental and non-governmental channels to support endangered species, restore habitats, tackle climate change and more.
To support their work donate here.
