Words by Smiley Team
Georgian era scandals have been the main focus for actor Phoebe Dynevor in her lead role in the period drama, Bridgerton. But in real life, finding an eligible husband is the least of her worries.
As the new face of eco-friendly haircare brand weDo/, Phoebe hopes to challenge plastic pollution and build awareness of how others can drive positive change.
“I do believe actions define you as a person,” she says. “And that’s true whether you’re onscreen or off-camera. Slogans, statements, scripts are not always enough.”
“Acts of kindness, compassion, perseverance, willingness - they’re what matters,” she adds.
She has great faith in the newly-formed brand, which prevents eight plastic bottles from entering the ocean for every single product sold.
In partnership with the charity Plastic Bank, weDo/ has already helped remove over 10 million bottles. They attempt to minimise packaging themselves, selling plastic-free shampoo bars.
The company's other products include vegan bottled products that are 100% recyclable and free of harmful chemicals such as silicones and sulphates.
Aware of her power as a celebrity, Phoebe lept at the opportunity to work with this eco-ethical company to change our everyday routines for the better.
She explains: "In the world we are living in today, there is pressure to look good and do good and we are all searching for ways we can help the planet simply just by changing our daily routines, products or habits.”
Greatly appreciative of Pheobe’s support, weDo/ co-founder Cecile Jolly adds: “[Pheobe]'s an authentic advocate for positive change who's using her influence for good. Her passion for what we're trying to do here has been genuinely inspiring for us.”
This isn’t Pheobe’s first effort to support an important cause. In addition to her work for weDo/, Phoebe is an ambassador for Action Aid UK, for whom she spreads awareness of their mission to support deprived women and girls.
DONATE: To help teams of collectors clean up ocean plastic waste, donate to Plastic Bank.
SUPPORT: Help build the campaign to tackle plastic pollution by getting involved with Plastic Bank.
