Words by Smiley Team
A new year, a new set of goals. Many businesses pledged to spend the year of 2022 adding to their green initiatives, partnering with charities to give back, or reinvesting their profits in causes that will better our world and planet.
So, what has been achieved so far? Here are five businesses who have followed through with promises, or made big commitments to give back to others.
After all, business is no longer just about profit – it’s about purpose, too.
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Coca-Cola has become the first global implementation partner to help accelerate ocean clean-up. The Ocean Cleanup recently launched its Interceptor Original trash collection system for testing in the Can Tho River in Vietnam, one of 15 major rivers where the solar-powered solutions will be deployed as part of a global partnership with The Coca-Cola Company. The partnership aims to help stem the tide of marine waste by deploying projects to intercept plastic debris in primary waterways before it can reach the ocean. Find out more.
The water company has launched a partnership with national disability charity Sense to encourage customers and families of people with complex disabilities to join Thames Water’s priority services register – this gives anyone who needs extra support the ability to have free priority customer service. Sense will signpost its London and Thames Valley based community to Thames Water’s priority services and share information about the register via its communications platforms such as its social media and website and through its charity shops. Find out more.
The Ad Council announced it’s working with Amazon on its “Love Has No Labels” initiative to spread messages of love and inclusion across the world. When people ask their Alexa-enabled device, “Alexa, what is love?”, they’ll now receive a response from people of various backgrounds and identities sharing what love means to them. Alan Moss, VP of Global Advertising Sales at Amazon said: “At Amazon, we are committed to increasing diversity, equity, and inclusion, and we’re excited for Alexa to share diverse perspectives from our customers.” Find out more.
Haircare brand Garnier is reinforcing and relaunching its “One Green Step” campaign, encouraging its customers to stand up for the environment through small, everyday actions. The idea is to encourage people to share the steps they’re taking day-to-day to help the environment. The campaign is rooted in the brand’s commitments to promote Green Beauty that is accessible to everyone. A global study conducted by Garnier as part of its One Green Step annual report revealed that 83% of people surveyed want to adopt more sustainable habits in 2022, compared with 81% in 2021. Find out more.
Channel 4 announced the launch of a new mentoring initiative for mid and senior level disabled talent working in TV production. The broadcaster is looking for six deaf, disabled and/or neurodivergent off screen freelancers working in TV production to become mentees. The scheme is called RISE and has been devised in partnership with TripleC/DANC (Disabled Artists Networking Community) who support and advance deaf, disabled and/or neurodivergent people in the arts and media. Find out more.
Do you know a businesses that is committed to give back in some way? Let us know, email our editorial team on [email protected].
