Words by Smiley Team
Increasingly, businesses are waking up to the fact that sustainability doesn’t just benefit the environment, it also ensures their very existence in the long term. Global services company Accenture is offering a range of software and digital tools to help companies embed sustainability into every part of their operations.
With the help of their Sustainability Services, Salesforce Sustainability Cloud, and Salesforce Customer 360 programme, companies can monitor, measure and respond to their carbon footprint, customer responses, official regulations and new business models available to ensure they are as environmentally-friendly and ethical as possible.
Luckily, Accenture isn’t imposing these new tools on unwilling clients, but responding to a mounting demand as companies leap to ensure they’re doing their bit to tackle the climate crisis and social issues.
One of those behind Accenture’s sustainability tools is their chief executive officer, Julie Sweet. She said: “Our clients’ commitment to sustainability has never been greater. As industries reimagine and rebuild from the pandemic, they have the opportunity to embed sustainability by design to drive their customer agenda. We are delighted to expand our partnership with Salesforce to help organizations both create value and deliver on their values.”
As we gain mounting evidence of climate and ecological breakdown, sustainability is becoming more of a corporate imperative than ever before. Consumers’ expectations are leading companies to understand their responsibility to work towards the UN’s sustainable development goals, including gender equality and ending poverty, as well as fighting the climate crisis.
But sustainability leads to business success as well as social and climate justice. According to new research by Accenture, companies that drive positive change in their communities are more than twice as likely to outperform their competitors.
Senior research analyst at global market intelligence firm the International Data Corporation Bjoern Stengel commented: “Our research shows that more and more companies realize that a sustainable business strategy means more than just ‘doing good’ — it means ‘doing well by doing good’. This initiative can help customers on this journey by letting them capture relevant ESG data as well as manage and measure performance against their sustainability targets.”
For further information about how your business or employer could benefit from Accenture’s services visit the company’s website.
