Words by Smiley Team
You can have all the good intentions in the world, but sometimes it’s hard to know what fundraising ideas will bring you the most success for your cause or charity.
Each year, Massive compiles a list of the most successful fundraising events of the year, to note trends and ways that charities are maximising their impact. The impact of lockdown meant more changes to this list than at any time since Massive began the top 25 in 2013, with 11 events new to the top 25 in 2020.
[Read More: What it takes to be a serial fundraiser]
“While physical events that pivoted to virtual were reasonably successful, it shouldn’t be surprising that the fastest growing events were all designed for long distance participation,” they note.
“In 2022, it seems likely that physical events will remain the best way to engage, and we’ll go back to a situation where they dominate again, but things won’t go back to how they were.”
Here’s a list of the top 10 – you can see the top 25 events on Massive’s website.
What was it? Encouraging people to grow a moustache for the month of November and donate money to charity.
How much did they raise? £11.5million
What was it? People put on their own coffee morning event and invite others.
How much did they raise? £10million
What was it? People commit to running 5k for charity
How much did they raise? £6million
What was it? People were encouraged to go booze-free in October.
How much did they raise? £5.4million
What was it? A (virtual) walk wearing tartan
How much did they raise? £5million
What was it? People were sponsored for having their hair shaved off
How much did they raise? £4.2million
What was it? Encouraging people to run or walk 60km over a month
How much did they raise? £4.15million
What was it? Encouraging people to cycle 300 miles in September
How much did they raise? £3.35million
What was it? A series of sponsored walks at different locations.
How much did they raise? £3.1million
What was it? People wore Christmas jumpers for a day to work
How much did they raise? £2.8million