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Encouraging donations for good causes through film

Words by Smiley Team

During the pandemic, many charities have had to find new ways of engaging with the public, often through the virtual world. Those at the Charity Film Awards - hosted by For Good Events, a non-profit social enterprise - know something about engaging people in positive change through a screen.


The Charity Film Awards were created to celebrate the success of film in engaging supporters of charities, driving positive conversations and encouraging donations for good causes. Through film-making, the awards showcase the power of film-making to affect change across the globe. 


Over 400 charities entered the awards and more than 110,000 members of the public voted for 125 shortlisted organisations. In 2019, nearly 10% of those who voted also made a donation and it is estimated the awards increase views of the videos entered by ¼ million views.


The categories for entering are based on the charity's turnover for the latest financial year, so everyone has a chance to win an award regardless of the size of the organisation and the budgets available.


This year the Charity Film of the Year went to Carers UK + British Gas who support Carers across the UK and the People’s Choice Film of the Year went to Compassion in World Farming who work to end factory farming processes around the globe. 

 

You can catch up with the Awards ceremony online and find out more about the other winners in each category here.


By Ellen Jones




This article aligns with the following UN SDGs

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