Iceland’s reverse vending machine

The supermarket Iceland has become the first in the UK to install a reverse vending machine in-store, in a bid to empower shoppers to cut down on plastic waste from packaging.

And it’s giving people an incentive to get involved, too — handing out 10p Iceland vouchers for each returned plastic bottle.

The scheme is being trialled in the Fulham store for six months before being potentially rolled out across the country.