Musicians are supporting conservation efforts in one very special way.
Tell me more.
Artists are beginning to credit the Earth as a co-writer on their songs – so that a portion of the profits goes towards conservation.
Among the artists are people like Brian Eno and Anna Calvi, as well as multiple Grammy winner Jacob Collie.
Where does the money go?
The money donated goes to a non-profit called EarthPercent, set up by Brian Eno, dedicated to generating money from the music industry and using it to fund conservation projects to protect the Earth.
Plenty of other musicians, from Vampire Weekend’s Rostam Batmanglij to Aurora, are on board with the initiative and are following suit with their future music.
The foundation aims to earn $100m by 2030 for climate justice. If you’re interested in getting involved, you can do so by going to the EarthPercent website.
This article aligns with the UN SDG Climate Action.