Words by Abi Scaife
Primark has launched a new scheme to improve their impact on the planet.
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Primark has launched its Primark Cares initiative, a series of new commitments made by the company to help establish a new industry standard of clothing durability.
Primark is collaborating with WRAP, a waste prevention charity, as well as the University of Leeds and Hubbub in order to develop research into the relationship between clothing price and durability.
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They are also helping to scale up free clothing repair workshops throughout Europe, as well as an online hub full of tutorials to help people fix their clothes at home.
It’s hoped that all of this will contribute to less clothing waste, which has a negative impact on the environment, as well as better quality clothing for those who need it.
