Famous cat meets 8-year-old who raised over £20k for charity

In the next step of their mission to promote charities, Travis and his deaf cat Sigrid met an incredible eight-year-old fundraiser, Heidi. 

With the help of her dad David, the little girl has taken on a cycling challenge for charity. Already she has raised over £20,000 for Macmillan Cancer Support and Alzheimer’s UK.

In this latest episode of the Smiley News series, Travis and Sigrid’s Charity Rides, the cat and owner spoke to Heidi about what motivated her to fundraise for charity. 

Fantastic! Tell me more.

Travis, Heidi and David chat about charities, Heidi’s cycling skills and the time Heidi got to crack an egg on her dad’s head!

Heidi shares why she chose to fundraise for the two charities. When Heidi’s grandfather passed away due to cancer, Macmillan Cancer Support helped his family work through their grief.

Heidi decided to also fundraise for Alzheimer’s UK after she met an inspiring scientist funded by the charity. The scientist told her that their research team was very close to finding a cure – and Heidi decided she had to help.

“Our research is trying to understand the causes of Alzheimer’s disease and other dementias, so that we can use that knowledge to develop new treatments,” said Selina Wray, an Alzheimer’s Research UK Senior Research Fellow in the Department of Neurodegenerative Disease.

“We can only do this thanks to organisations such as ARUK which fund our research, and so every penny Heidi has raised will be put to good use powering the fight against Alzheimer’s disease and moving us closer towards new therapies. Thank you Heidi!”

As Travis hears all about Heidi’s fundraising efforts, Sigrid enjoys the ride – until a dog appears on the footpath…  

Watch the full episode here to find out what happens next.

Later episodes will be released every Tuesday at 12pm till mid-October.

Charity check-in 

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.

Macmillan Cancer Support. They provide specialist health care, information and financial support to people affected by cancer. Learn more here.

Cancer Research UK. This charity provides information for anyone affected by any kind of cancer. Support them here.

Alzheimer’s Research UK. An organisation funding research into cures for dementia. Find out more here.

This article aligns with the UN SDG Good Health and Wellbeing.


Travis and Sigrid ride with a passionate cycling advocate

A viral cat, Sigrid, and her human, Travis, have set out on a mission to promote charitable work as part of a Smiley News series. In the first episode they met an ex-England cricketer who volunteers for charity. Next they met a passionate cycling advocate.

That’s great! Tell me more.

The cat-owner duo meet Clare Rogers, a campaigner from the London Cycling Campaign to hear about the importance of cycling for women, the environment and cities as a whole. 

While Sigrid purs in the spotlight, Clare and Travis discuss all things cycling. Clare shares her charity’s success stories and what it means for the people of London, in particular – for women.

“Less than a third of cycle trips in London are by women,” explains Clare. “So we organised the London Freedom Rides, at which Sigi was a lovely guest. And it kind of took us by surprise because we were expecting maybe 200 women to sign up. But we got over 1,000.”

Watch the full episode here. Later episodes will be released every Tuesday at 12pm till mid-October.

Charity check-in 

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.

The Fawcett Society. This is the UK’s leading charity campaigning for gender equality and women’s rights. Support them here.

Gendered Intelligence. This charity works to increase understandings of gender diversity and improve the lives of trans people. Learn more here.

Beyond Equality. This charity is disrupting harmful norms and creating possibilities for positive change, working with men and boys towards gender equality. Find out more here.

This article aligns with the UN SDG Gender Equality.


Travis & Sigrid meet famous cricketer to distribute food

A viral cat, Sigrid, and her human, Travis, have set out on a mission to promote charitable work as part of a Smiley News series. Their first guest: ex-England cricketer Monty Panesar, who volunteers for the food distribution charity, The Felix Project.

That’s great! Tell me more.

The cat-owner duo meet Monty to distribute food together as part of The Felix Project’s Green Scheme. Volunteers complete predetermined routes, collecting food from various suppliers and then deliver the food immediately to charities in the local area.

While Sigrid sits proudly in her bike basket, Monty and Travis discuss all things cricket and charity. Monty explains cricket rules as well as the important work being done by The Felix Project.

“The important thing is that you don’t want anybody to go hungry. And I think The Felix Project is playing an important role towards helping people,” says Monty.

Watch the full episode here. Later episodes will be released every Tuesday at 12pm till mid-October.

If you’d like to follow in Monty’s footsteps you can sign up to volunteer in London here. Alternatively, you can donate to help The Felix Project carry on their amazing work by donating here.

Charity check-in 

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.

The Felix Project. They collect fresh, nutritious food that cannot be sold and delivers this surplus food to charities and schools. Support them here.

Grow to Give. This charity connects local farmers and hobby growers to donate surplus fresh produce to food banks. Find out how to support them here.

FareShare. The UK’s largest charity fighting hunger and food waste, they save good food from going to waste and redistribute it to frontline charities. Find out more.

This article aligns with the UN SDG Zero Hunger.


Viral cat shares feline fame with charities in Smiley News series

Sigrid is a remarkable cat who rode (literally) to fame, when her owner, Travis, started taking her on bike rides. Unlike other cats, Sigrid loves getting out and about on the bike. Travis filmed their adventures and the cat-owner duo quickly went viral before publishing their own book

Internet attention is easy enough for cats to gain. But it’s less available to organisations doing vital charitable work. So, to share Sigrid’s fame with those who need it more, the series, Travis & Sigrid’s Charity Rides, unites the cat with charities. 

In each episode, a charity ambassador joins the cat and her human for a pivotal cycle ride in which they chat about the importance of charity work. 

From a famous cricketer who delivers food to Londoners in need, to a supermodel promoting mental wellbeing, they meet a great variety of charity ambassadors to talk about their work.

The series kicks off on International Day of Charity, Tuesday 5th September, featuring an incredible food distribution charity. Food is essential to human survival and many people are struggling to access this necessity. Watch the first episode to learn how you can take action against hunger.

In later episodes, the guests share insights into a radical cycling campaign, an organisation for children with disabilities and charities improving health and wellbeing. 

In line with Smiley News’ mission to promote the UN goals, the series sheds light on important work to promote good health and wellbeing, sustainable cities and communities and reduced inequalities. 

Riding in her basket at the front of the bike, Sigrid admires the view. She enjoys much petting and draws in the attention that charities so desperately need, particularly in light of recent societal issues. 

Covid-19 dealt a difficult blow to charities, with 90% saying they experienced negative impacts of the pandemic, 60% saying they lost income and a third saying they lost volunteers. 

When the cost of living crisis hit, nine in ten charities became worried about an increase in demand for their services alongside falling donations and rising energy bills. 

So to offer charities well-needed support, we’re excited to launch a series that draws charities into the spotlight of an internet sensation, the much-loved Sigrid accompanied by her socially-conscious owner, Travis.

Watch out for the episodes, coming out every Tuesday at 12pm from 5th September to 10th October.

Click here to watch Episode 1 featuring The Felix Project & Monty Panesar.

This article aligns with the UN SDG Partners of the Goals.


Championing Inclusivity: Meet Brentford’s Superfan Woody

Meet Brentford’s Superfan, Woody. 

He’s been on a mission to welcome supporters and highlight the inclusive initiatives from teams across the Premier League.

Known affectionately across the world of football, Woody loves nothing more than a matchday supporting the Bees. 

Here’s a day in the life of Woody Welcomes, as Brentford faced off against Nottingham Forest during the latter stages of the 2022/23 season.

During the game Woody and other volunteers from Park Lane Stables held a bucket collection raising money for the charity.

Park Lane Stables are an award-winning RDA (Riding for the Disabled Association) centre with a wide programme of activities, including assisted riding, horse care, carriage driving, equine therapy and hippotherapy. Head over to our RDA page to find out more.

Woody Welcomes is kindly supported by the Downs Syndrome Association which aims to provide as many opportunities as possible for people who have Down’s syndrome to lead active and healthy lives.

Taking part in any activity, whether it’s sporting, recreational or leisure, can benefit physical and mental health and the well-being of everyone involved. We want everyone with Down’s syndrome to be able to find an activity that suits their need and interests, whether that’s on the football field, via an online dance class or by joining their local walking group. Find out more at

Read about some of the amazing inclusive initiates around the Premier League through the Woody Welcomes blog.


Speak Up! Ep 5 – Hope for Tackling Poverty: A Solutions-Focused Discussion

Speak Up! by Smiley Movement is a series of roundtable discussions where we tackle some of the big issues in our world – and focus on the solutions.

We gather experts and people who are striving to make a difference to give them an opportunity to speak up and share their story.

In our latest episode of #SpeakUp – Hope for Tackling Poverty: A Solutions-Focused Discussion, Smiley News discusses solutions to poverty with guests from:

Save the Children UK
The Felix Project
The Big Issue
ActionAid UK

Watch the full talk here.


The CEO Encouraging Youth Into Arts, Culture and Creativity

Meet Matt Lane, The CEO and Artistic Director of Eastside. Eastside’s focus is on developing the limitless potential of children and young people through art culture and creativity.

Matt relishes working with inspirational teachers, artists, colleagues and partner organisations to realise charities goals and bring wonderful life-changing opportunities to thousands of young people.

At Eastside, impact comes both in the numbers of students they teach and the quality of the engagement with them and their teachers.

From half-day workshops that spark creativity or introduce a new art form, through to longer-term programmes that nurture young creative potential, they pride themselves on the depth and quality of their impact, as well as the diversity of the students they reach and the artists they engage with.

Eastside is proud to inspire thousands of children and young people each year through delivering outstanding creative and cultural participation opportunities across a range of art forms including acting, filmmaking, visual arts, spoken word, and many more.

Learn more about Eastside here.


The Charity CEO Who’s Preventing Suicide With Innovative Online Tool

Smiley News travelled to Southampton for a charity football match to meet Alice Hendy, the CEO of Ripple Suicide Prevention Charity.

Discretely intercepting harmful searches and providing signposting to 24/7, free mental health support at a time when you are most vulnerable.

R;pple is an interceptive tool designed to present a visual prompt when a person searches for harmful keywords or phrases relating to the topic of self-harm or suicide.

These phrases include any words or terminology which have been identified as displaying potentially damaging online content.

Download R;pple FREE for schools, colleges, universities, charities, parents/guardians and individuals.

Visit the R;pple Suicide Prevention website.


The New Young V&A: A Creative Haven for the Next Generation

Young V&A is the UK’s first free National Museum of Art, Design and Performance created with and for children. Formerly the V&A Museum of Childhood, is a branch of the Victoria and Albert Museum in Bethnal Green, East London.

We went to the opening event to discover what’s inside the world’s most joyous museum. Spoiler alert – we loved it.

Learn more on the V&A website.


#LoveNotLandfill – The Best of London’s Pre-Loved Fashion to Raise Funds for Charities

Eco-fashion campaign Love Not Landfill returns with its pre-loved fashion pop-up, featuring fashion forward collections from charity shops plus ‘retired’ designer pieces from a high-end fashion rental company – all curated by some of London’s most style-savvy influencers.

Each influencer worked with their partner to carefully select up to 500 pre-loved pieces, with profits going straight to the charities.

Love Not Landfill is a non-profit campaign, run by ReLondon (previously London Waste & Recycling Board), to encourage fast fashion fans to buy second-hand, swap, recycle and give to charity.

Learn more about Love Not Landfill here.