The World Cup Experience that’s way more than just football

The world has their eyes glued to screens right now to watch the World Cup… football, that is.

But there’s a different World Cup Experience that has a sole aim of doing good in our world: The Beder World Cup.

The Beder World Cup Experience is an exhibition and experience, harnessing the power of football during the World Cup to raise awareness around mental health and suicide prevention.

What is Beder?

Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention through exciting events and initiatives.

It founded in November 2019 by Razzak Mirjan and his family following the loss of Beder Mirjan who sadly took his own life at the age of 18 in April 2017. 

Beder FC is a football club open to all and one which intends to raise awareness around mental health and suicide prevention through playing football. It has grown quickly, despite only playing its first fixture in April 2021, and it has secured the support of leading players such as Harry Kane, Jack Grealish, Bruno Fernandes, Jordan Henderson, David De Gea, Wilfred Zaha and many more in addition to Nike and Pro Direct. 

So, tell me about this ‘World Cup’ experience

The Beder World Cup Experience brings together the “beautiful” side of the game through The Beder FC Hall of Fame, The Beder Boot Room, The Beder Bar and Beder Fan Zone where you can watch the knockout stages of the World Cup live.

It’s held between 6-18 December 2022, at Noho Showrooms, 67 Great Titchfield Street, London.

The Beder FC Hall of Fame displays signed shirts by some of the world’s leading footballers who are supporting Beder FC in its work, through football, to keep opening up the conversation around mental health and suicide prevention. 

The Beder Boot Room in partnership with Sokito contains hand painted football boots by leading artists with each piece of artwork inspired by the topics of mental health and suicide prevention.

There is also an auction, with all proceeds going to Beder.

You can find out more about the experience on Beder’s website – or follow @beder_uk on social media for more information. 

This article aligns with the UN SDG Good Health and Wellbeing.