10 brilliant non-toxic makeup brands

As we become more eco-conscious in our habits, it’s natural to start thinking about the cosmetic products we use.

Studies show that many makeup brands contain toxic substances that harm our bodies as well as the environmentThe ingredients in question include perfluoroalkyl and polyfluoroalkyl substances (PFAS), which University of Notre Dame deemed “unsafe for human use and nature”.

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Luckily, there are many natural and organic options out there which biodegrade safely after you wash them off. Here are some recommended brands to protect both your skin and nature.

Elemental Beauty

Made entirely from natural ingredients, Elemental Beauty’s soft-coloured powders and balms avoid toxic substances. But that’s not all. The Cranbrook-based company only uses vegan ingredients, making it a great source of cruelty-free makeup.


For unique eco-conscious makeup made from organic materials, try Madara. The brand offers a wide array of foundations as well as eye and cheek shimmers.

Eco-Look UK

It’s all in the eyes when it comes to Eco-Look UK, which sells vegan eyeshadows, eyeliners, mascaras and brow kits. Additionally, the eyeshadow kits are made from sustainable bamboo and the coconut-oil infused mascara is free of synthetic products that harm the environment or your skin.

SEY Cosmetics

For luscious lips take your pick of SEY Cosmetics’ shea based, vegan lipsticks. Their products, which also include beauty boxes, mascara and moisturiser, are free of harmful chemicals and designed especially for sensitive skin. This brand has the added advantage of packaging its products more sustainably using recycled materials.

Seren Scents

Offering a wider range of vegan makeup, Seren Scents provides quality nail polishes, lipsticks, concealers and more. 


Another more mainstream natural makeup brand offering a broad selection of cosmetics, Benecos has been on the scene since 2008.

Lily Lolo

Lily Lolo’s all-natural makeup avoids all toxic substances and is vegan friendly. Their range is good for natural-look makeup that protects nature.

Isiliel Cosmetics

For ethereal toned eyeshadows, glitter and a classic red lipstick, try Isiliel Cosmetics. Their vegan products are made from simple ingredients that don’t harm nature.

Honeypie Minerals

Selling a range of vegan mineral makeup, Honeypie Minerals is free from parabens, preservatives and a whole range of other chemicals that aren’t the friendliest towards your skin or the environment.

MC Mineral Makeup

From vibrant royal blues to subtle pastel colours, MC Mineral Makeup’s range of powdered cosmetics caters to many different tastes. Best of all, their products are vegan, cruelty-free and produced from pure minerals.