Words by Abi Scaife
Absolut Vodka is going for green with its brand-new paper bottle.
Sorry - paper?
Yep - Absolut, the company behind that yummy vodka, has come up with an incredible new design for their bottles, in a bid for greater sustainability.
The new paper bottle, made with a recyclable plastic lining so it doesn’t, y’know, disintegrate, will be available at 22 Tesco stores across Greater Manchester, for a trial.
What else?
Absolut is committed to creating a fully bio bottle and says this paper bottle is just a baby step on that journey. They release 98% less emissions than the average distillery and have a goal of making their product carbon neutral by 2030.
Charity check-in
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
Every Can Counts. This is a not-for-profit recycling programme, encouraging people to recycle more often, to protect our planet. Support them here.
The Climate Coalition. This is the UK's largest group of people dedicated to action against climate change. Find out more and support them here.
Climate Reframe. Climate Reframe is committed to supporting the climate and environment movement in its transformation towards greater justice, equity, diversity and inclusion (JEDI). Find out more.
