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AJ and Curtis Pritchard shine a spotlight on the incredible charities making a difference

Words by Abi Scaife

AJ and Curtis Pritchard are household names you won’t soon forget - but instead of dancing their way to the top, they have taken some time out to give back.

Inspired by what they saw at the Smiley Charity Film Awards last year, AJ and Curtis wanted to join us in celebrating and highlighting charities across the UK - and we’ve filmed all the heartwarming, and often hilarious, content just for you.

“The people that work for the charities work so hard,” says AJ. “It’s nice to give [them] a pat on the back and be thankful [for them] because sometimes we all need it.”

“There's not a lot of money [going] towards charities - especially the little ones, with two or three people that work for them,” adds Curtis. “That's why we need to spread the word to get more money to the smaller charities so they can continue making a difference.”

The boys are no strangers to giving back and have already been associated with a number of charities in their personal and professional lives. Since joining Smiley Movement and the Smiley Charity Film Awards as our ambassadors, the Pritchard brothers have been on a journey around the country, visiting charities and witnessing how they’re helping others.

In this video series, watch AJ and Curtis as they visit 10 different charities, getting stuck into their day-to-day and watching as they transform lives.

Some of the other charities the pair will be spotlighting include Grief Encounter, the RSPCA, and the RNLI (lifejacket fashion, anyone?). Keep an eye on our socials to be the first to know when these are released!

Can’t wait?! Check out some of this year’s charity films - follow this link to the Smiley Charity Film Awards website to browse the films and support the one you love!

This article aligns with the following UN SDGs

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