Smiley Movement logo

Aldi's 'Adult Breakfast Club' shows it truly cares

Words by Abi Scaife

Aldi is launching a breakfast club to make sure people across the country don’t have to go without breakfast.

Tell me more.

Ahead of the school Easter holidays, Aldi has donated 10 tonnes of cereal and 5,000 gallons of milk to food banks across the country.

New research has found that almost half (44%) of parents from lower-income families are skipping meals to ensure their children have enough food to eat, with breakfast being the most common one to miss.  

That’s awful.

It really is - but that is why initiatives like Aldi’s Adult Breakfast Club are so important, especially during school holidays when parents are under more pressure to feed the whole family.

The supermarket is donating 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country, with the help of charity partner Neighbourly.

It will also be doubling down on its existing donations to local schools during term time, as almost a third (31%) of parents surveyed said that they rely on their children being provided breakfast by their school.  

Anything else?

Kellog’s is another company that has donated breakfast cereal to kids from low-income families - this year, 2023, they are celebrating their 25th year of doing so! To kick off the celebrations, over the last year Kellog’s have donated 25 million bowls of cereal to food banks in the UK.

If you want to help kids get fed over the Easter holidays, contact your local food bank and see if there is anything they are really in need of. 

This article aligns with the UN SDG Zero Hunger.

This article aligns with the following UN SDGs

You might also like…