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Angelina Jolie announces new sustainable fashion brand

Words by Tess Becker

People often find interesting ways to cut down on pollution and trash. Companies have incorporated large amounts of recycled material into their supply stream. There are countless stories Smiley News has covered about people removing trash from the system. And now international celebrity Angelina Jolie joins that group.

Jolie has teased a ‘purpose-driven’ sustainable fashion brand called Atelier Jolie, which has the goal of democratizing fashion, allowing more artists to break into the industry, while cutting back on waste.

The label will only use leftover, quality vintage material and deadstock while encouraging consumers to repair and upcycle pieces from their own wardrobes.

“Fashion is an art I’ve had the opportunity to play with over the years. I’ve designed clothes and learned about shapes with many of the best tailors,” Jolie said in a letter. “Designers often sketch or approve designs, but it is the tailors who make the difference and who I truly love creating with. And yet, these makers rarely receive the credit and respect they deserve.”

To see the vision Atelier Jolie will aim to allow customers to have access to a collective of emerging designers and master artisans.

“We hope to create a community of creativity and inspiration, regardless of socio-economic background,” Jolie continues in the letter. “We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill. And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses.”

Charity check-in

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.

Beacon Food Forest. This is one of the largest food forests in the country. Find out more and support them here

Cultural Survival. They are an indigenous-led nonprofit focused on empowering indigenous Americans and helping the planet. Find out more

American Forests. A conservation organization focused on preserving and protecting American forests. Support them here

This article aligns with the UN SDG Responsible Consumption and Production.

This article aligns with the following UN SDGs

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