Words by Smiley Team
You might spot Cadbury’s bars in shops looking a little different this month. Why? Because the brand is on a mission to encourage chocolate fans to spread a little kindness.
The limited edition gifting bars now have quotes on them, such as ‘Perfect just the way you are’, and ‘You’re all kinds of amazing’, with the aim of boosting the self-esteem of someone who receives the delicious treat.
Not only is the packaging meant to make people feel good, it also supports a good cause, too.
From 18 August, Cadbury has partnered with Tesco to turn these kind gestures into important donations to The Prince’s Trust. With every bar you buy from a Tesco supermarket, a donation will be made to the charity to support The Trust’s work supporting and building confidence in the nation’s young people.
The Prince’s Trust is a charity that believes every young person should have the chance to embrace exciting opportunities. So, they help 11- to 30-year-olds to find the tools and confidence to try free courses and start their careers.
Nancy Moore, brand manager for Cadbury Gifting said: “The last year and a half has a taken a huge toll on the nation’s self-confidence. But we know a simple compliment can go a long way to lift someone’s mood. Be it a birthday, a graduation or a simple surprise gift for someone who needs it, these bars have been created to encourage thoughtful gestures to those you value most.
“We hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.”
The limited-edition Dairy Milk bars are available in most major retailers nationwide until September 2021.
