Words by Smiley Team
Choose Love is welcoming shoppers back to its online store and real-life store in time for Christmas 2020, selling real products for refugees and displaced people in need of support this year.
The new online store has also launched, meaning those looking to give gifts that matter this festive season will be able to purchase essential items and services which make a real difference to vulnerable people around the world. A physical store has also opened on Carnaby Street in December.
Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving search and rescue boats to food and legal advice.
In just five years, the charity have provided $45M to support 1 million refugees and displaced people and aim in the next five years to at least double that.
Products available in the online and digital stores include wash bags, baby essentials and warming winter clothes, while new for 2020 are the COVID-19 Support Pack and Support For Unaccompanied Children.
The store has received a large amount of support, with celebrities such as Harry Styles, Dua Lipa and Olivia Coleman staring in a video message to raise awareness of the need to support refugees this Christmas.
Customers can purchase essentials that will support the half a million refugees across Europe, the majority of which live in refugee camps. Conditions in the camps have been described as a ‘living hell’ and are not suitable for a cold winter. Social-distancing measures are also difficult to implement.
Any purchase will therefore help to provide the necessities displaced people need to through this Christmas, saving lives.
“Despite the challenges of opening a physical store during coronavirus pandemic, we’re really proud to still be offering people the chance to by meaningful gifts for their loved ones this Christmas." Josie Naughton, founder of Choose Love, said.
"The online store and pop-up on Carnaby Street will provide people with an opportunity to make a real difference to those who may not have a safe place to call home this Christmas."
“Refugee camps are facing their first year of Christmas with Covid-19, meaning resources and services are stretched even further to make it through the cold winter months. Gifts that people can purchase will provide essentials to help the most vulnerable to make it through Christmas.”
To start shopping and support refugees head to https://choose.love/
