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Make-up that's committed to mental wellbeing

Words by Abi Scaife

It’s no secret that more of us are being conscious where we shop – we’re aware of the climate crisis, we’re aware of the hardships many people experience, and we want companies to be aware of this, too.

And many of them are – because more seem to be committing to green climate pledges, supporting charities through their profits, and aligning with the goals that aim to make our world a happier and healthier place to live.

So each week, we highlight the ones doing their bit.


Cosmetic giant Maybelline (admit it, you sang the jingle, right?) has teamed up with a whole host of mental health experts to create Brave Together. Available 24/7, Brave Together has resources available for people struggling with their mental health including self-help tools, and advice on how to spot mental health struggles in others.

Plus, you can even recycle your Maybelline makeup now at over 1000 stores. A win for us – and for the environment.


Turtle Doves uses post-consumer textile waste (that’s old clothes to you and me) to create products like wrist-warmers, fingerless gloves, socks, scarves and more, all in a bid to prevent more waste from being created. Each piece is unique, created from old cashmere jumpers that are often sourced from charity shops, so they know the money is going somewhere good.

Additionally, Turtle Doves endeavours to employ British people, including a number of seamstresses who lost their jobs when they were moved abroad, and does their best to educate their customers on sustainability, and how to ‘make do and mend’ with their Turtle Doves purchases. Plus, look at these adorable booties.


Pioneering ‘slow fashion’, Nour and the Merchant creates beautiful, fairytale-inspired garments by hand with their small, but passionate, team of four, and everything is made to order to ensure that there is as little waste as possible.

Wherever possible, the fabric used is deadstock, recycled, organic or sustainable, and new garments are created from every piece of leftover material. Everything is shipped through a green initiative, to offset carbon emissions, making it a super green way to add to your wardrobe!

Not only that, but yearly donations are made to different NGOs and charities, particularly those that promote change, protect those in need, and fight injustice. A thoughtful company all around! Find out more.

This article aligns with the UN SDG Responsible Consumption and Production.

This article aligns with the following UN SDGs