Smiley Movement
Eva Longoria

Eva Longoria Pledges $50,000 to Victims of LA Wildfires

10:13, 13 January 2025

Words by Abi Scaife, Staff Writer, London

Desperate Housewives actress Eva Longoria is donating $50,000 to help victims of the LA wildfires.

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Wildfires in LA have been raging for over a week now, covering three main areas, the Palisades, Eaton and Hurst, and thousands of acres.

Firefighters have been working tirelessly to attempt to contain the blazes, and with shifting winds thousands have been evacuated from their homes. So far, at least 24 people have lost their lives as a result of the fires.

What Has Eva Longoria Done to Help the Victims of the La Wildfires in 2025?

Known for her philanthropic nature, Eva has been involved with a number of charities, including setting up her own, over the course of her career.

This weekend, Eva revealed in an emotional Instagram video that she has donated her own clothes and food to those in need. She also revealed that she will be matching This Is About Humanity’s work - the charity in question will be matching up to $50,000 in donations, and Eva will be matching a further $50k from her own pocket.

This Is About Humanity is an incredible charity which is typically dedicated to raising awareness for separated and reunified families and children at the border. In light of the fires, they are raising funds to support, in particular, front and second line farmworkers, day laborers, essential workers and families impacted by fires in Los Angeles.

How Can I Get Involved?

To donate to the This Is About Humanity fundraiser and have your donation matched by the charity and Eva Longoria, you can follow this link.

Charity Check-in

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.

The British Red Cross. This charity helps people in crisis, whoever and wherever they are. They are part of a global voluntary network, responding to conflicts. Support them here.

CARE International UK. CARE is there to help people when they need it most. They are one of the world's leading humanitarian agencies, delivering life-saving assistance when disaster strikes. Find out more here.

Goods for Good. This is an organisation which offers global humanitarian aid by transporting donations such as industry overstock from generous partners to help communities in need. Learn more here.

This article aligns with the UN SDG Partnerships for the Goals.

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This article aligns with the following UN SDGs

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