Words by Smiley Team
A brand best known for its plant-based protein shakes, powders and bars has partnered with global reforestation nonprofit One Tree Planted to find outdoor enthusiasts who are doing their part to protect and preserve the outdoors in their communities.
Whether volunteering in a community garden, starting a compost programme, or educating neighbours about the importance of recycling — Evolve wants to hear about it! Three entrants will be selected to receive $10,000 each to use toward their community initiative.
To apply, participants must post a video between June 3 and July 1, 2022 – no longer than 30 seconds – to Instagram or Twitter describing how they are protecting and preserving the outdoors and what they would do with $10,000 to further those efforts.
All eligible entries will be judged by a panel of qualified judges. Entries must be captioned with #EvolveOutdoors, #Contest, and must follow and tag @DrinkEvolve to be entered. For every entry, Evolve will donate $1 to One Tree Planted, up to $5,000.
The initiative and partnership supports Evolve's ongoing mission to help protect and provide access to the outdoors. To further that mission, the brand is evolving its packaging to be more plant-based, evolving what “sustainable” can mean for protein by using sustainable peas, and evolving cities by planting trees where they’re needed.
“Being a plant-based protein brand comes with responsibility,” said Anuj Bhasin, VP of Protein and Fitness Brands at PepsiCo.
“Everything from Evolve's packaging, to the delicious protein inside, is being evaluated to make sure we’re living up to our goal of helping to protect the outdoors. One Tree Planted is the ideal partner to bring this mission to life in a tangible way. By working together, we’re giving people who share our mission the opportunity to make a bigger impact in their communities by planting trees in urban areas that need them. This is important because planting the right species of trees can have a positive impact in improving air quality, decreasing urban heat and fostering biodiversity.”
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