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Fashion brand tackles damaging fishing methods

Words by Abi Scaife

One of the world's most sustainable major clothing companies has launched a campaign to protect the oceans.

Amazing - tell me more!

Patagonia, the outdoor apparel company, has launched a global environmental campaign focused on our oceans.

The main goal is to call on governments to end bottom trawling - a form of fishing that involves dragging nets along the sea beds. This is incredibly damaging to life that exists on the sea bed and emits four times more carbon emissions than other kinds of fishing.

What are they doing about it?

Patagonia are using films, events and petitions across Europe to raise awareness and encourage others to demand change from their governments. It includes a series of documentaries filmed around the world and encourages regenerative alternatives like 3D ocean seaweed farming and restoring seagrass. 

To do this, Patagonia is collaborating with a number of NGOs, including Bloom, Blue Ventures, ClientEarth, Environmental Justice Foundation, Oceana, and Seas At Risk.

You can learn more, and sign the petition, on the Patagonia website.

Charity check-in 

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.

The Canal & Rivers Trust. The Rivers Trust is made up of conservation experts who work to create wild, healthy rivers. Support them here.

Born Free. This is a wildlife conservation charity that’s passionate about wild animal welfare and Compassionate Conservation. Find out more here.

The Climate Coalition. This is the UK's largest group of people dedicated to action against climate change. Find out more and support them here.

This article aligns with the UN SDG Climate Action.

This article aligns with the following UN SDGs

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