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Iceland's reverse vending machine

Words by Smiley Team

The supermarket Iceland has become the first in the UK to install a reverse vending machine in-store, in a bid to empower shoppers to cut down on plastic waste from packaging.

And it's giving people an incentive to get involved, too — handing out 10p Iceland vouchers for each returned plastic bottle.

The scheme is being trialled in the Fulham store for six months before being potentially rolled out across the country.

This article aligns with the following UN SDGs

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