Words by Abi Scaife
Walking on Sunshine is a fun new collaboration between an influencer and mobility aid brand ‘Cool Crutches’.
Tell me more!
Nicky Newman, an influencer with Stage 4 Breast Cancer who is using her platform to raise awareness, has launched a partnership with Cool Crutches.
Cool Crutches are a mother-daughter-owned brand that - just like the name on the tin - creates fun, practical and comfortable mobility aids, like crutches and walking sticks. The company came about after basic crutches caused daughter Amelia further pain, which delayed her time-sensitive recovery.
What’s the collab?
A video of Nicky using her mobility aids to open her curtains in the morning caught the attention of Cool Crutches founder Amelia, who intended to provide her with a better, more comfortable alternative.
Fast forward and the two have come up with an amazing collab together, with 15% of the profits going to The Willow Foundation - a charity that helps seriously ill young adults make great memories.
The collab is available on the Cool Crutches website - in both walking stick and crutch form!
Charity check-in
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
Macmillan Cancer Support. They provide specialist health care, information and financial support to people affected by cancer. Learn more here.
Cancer Research UK. This charity provides information for anyone affected by any kind of cancer. Support them here.
Maggie’s. They offer free practical, emotional and social support to people with cancer and the people important to them. Find out more here.
This article aligns with the UN SDG Partnerships for the Goals,
