Words by Smiley Team
In a dramatic move to benefit the planet, Jaguar announced yesterday that it aims to sell purely electric vehicles by the middle of the decade, with a range of six new electric car designs. In addition, the company promises to run 100 per cent of its vehicles on electricity and equip 60 per cent of Land Rovers with zero-emission exhaust pipes by 2030.
This transition will significantly benefit the environment, Jaguar being a critical player in the international vehicle market as the leading UK car manufacturer and the global leader for SUVs.
It comes as part of the company’s Reimagine strategy to boost sustainability while maintaining high quality standards across their products.
Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive PLC Natarajan Chandrasekaran said: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
The initiative is all part of Jaguar Land Rover’s aim of achieving net-zero carbon emissions across its operations and products by 2039. As part of this goal, the company is preparing to adopt clean fuel-cell power, with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme. Each year they expect to invest around £2.5 billion in efforts to reduce their carbon footprint.
Car companies across the world are increasingly waking up to the fact that in order to adapt to a threatened planet, they need to improve their environmental impact.
Jaguar joins BMW in its efforts to escalate electric vehicle production, as well as Volkswagen, which exceeded CO2 reduction targets thanks to low-emission vehicles last year.
But this initiative from Jaguar is a particularly huge step forward for British car manufacturing as their ambitious target to go fully electric could potentially reduce the total carbon emissions from their vehicles by up to 43 per cent.
Companies face mounting pressure to make such transitions too. After the UK government announced it would ban the sale of petrol and diesel cars by 2030, manufacturers have just a short period of time to adjust to the new regulations, moving towards a more sustainable future for the people and planet.
