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How Krispy Kreme gives back

Words by Smiley Team

In March, the United States faced its highest average gas price ever at $4.17 a gallon. This is on top of an inflation rate of 8.5%, the highest in 40 years. 

Today, the average gas price is sitting around $4.10 a gallon and along with the massive inflation rate, the U.S. consumer is being crunched with financial hardship.

That's why donut chain Krispy Kreme is trying to take some of the edge off.

Every Wednesday from April 13 through May 4, Krispy Kreme will sell a dozen original glazed doughnuts for the price of a gallon of regular gas. At the beginning of each week, the chain will take the average gas price and use it as the price of their donuts. 

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In the first week of this promotion, the average gas price started at $4.11, and therefore on Wednesday, a dozen glazed donuts would be $4.11. To compare, a dozen glazed donuts are generally around $8.

This isn’t the first time Krispy Kreme has offered topical promotions. In 2021, they offered two free donuts for just showing your vaccine card, and in January when the Red Cross announced that was dealing with the worst blood shortage in a decade Krispy Kreme would give a dozen free donuts to those that donated.

“While Americans deal with the rising PPG – price per gallon – of gasoline, we’re lowering our PPOG – price per Original Glaze,” Dave Skena, Krispy Kreme’s chief marketing officer, said in a statement.

“Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. A dozen Original Glazed Doughnuts for the price of a gallon of gas will help our fans make midweek a little sweeter for their friends and family.”

Anyone that goes to buy the donuts will be limited to two dozen donuts per purchase and Krispy Kreme will notify people of weekly price changes here.

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