08:00, 22 July 2025
Words by Cheyanne Bryan, Editorial and Campaign Marketing Executive, London
The UEFA Women’s Euros are well underway and our Lionesses have been making us proud on the pitch. But that’s not all, as some of the most visible athletes right now, it only makes sense we have a look at some of the strides they have taken on important issues.
Over the last couple of years, England and Chelsea footballer Lucy Bronze, has captured the hearts of the nation. After decades of her mother suspecting she had Autism, Lucy only officially was diagnosed with both Autism and ADHD in 2021. Four years later she is now a celebrity ambassador for the National Autistic Society.
Having won the Women’s Super League, Keira Walsh is a force to be reckoned with. While her charity work has ranged from working with Santander to deliver digital skills to young people, to wanting to coach kids in her hometown after retiring. Outside of football her passion seems to be with helping and campaigning for animal welfare. Since early 2024, Keira has become an ambassador for the Bleakholt Animal Sanctuary which looks after abandoned animals with hope to rehome them.
Lauren James is using her platform to support diversity in women’s football through the LJ10 Scholarship Program, launched in 2024. This initiative provides mentorship and resources to young girls from minority backgrounds, helping them navigate their football careers. In addition, she also participated in Nike Girls' Football Camps, offering training and mentorship to young girls.
Beth Mead’s charity work is deeply personal and inspiring. Following the loss of her mother, June Mead, to ovarian cancer in January 2023, Beth became an ambassador for Ovarian Cancer Action, dedicating herself to raising awareness and funds for the cause. As the driving force behind the "Walk in Her Name" campaign, she encourages people to walk 100km during Ovarian Cancer Awareness Month (March) to raise both funds and awareness for ovarian cancer research. Through this campaign and other initiatives, Beth has raised over £400,000 for the charity.
Last but definitely not least, we have the inspiring captain of the women’s national team, Leah Williamson. Beyond her footballing achievements, Leah is deeply committed to several important causes. As an ambassador for the Willow Foundation, she launched Williamson's Walk, a fundraising challenge to support seriously ill young adults. She’s also been a powerful voice for endometriosis awareness, openly sharing her own experience to help others. Leah has also promoted cervical cancer awareness alongside Arsenal Women and MSD UK with the Defend Your Tomorrow campaign, and worked on many others.
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
National Autism Society. This UK-based charity is dedicated to supporting individuals with autism and their families. It provides resources, advocacy, and services to raise awareness and improve the lives of those affected by autism. Find out more.
Willow Foundation. This charity creates special days for seriously ill young adults, offering them memorable experiences to uplift their spirits. It aims to provide hope, joy, and support during difficult times. Learn more here.
UEFA Foundation for Children. This is a charitable organisation that uses football to improve the lives of vulnerable children worldwide. It funds projects focused on education, health, and inclusion, empowering young people through sport. Support them here.
