Smiley Movement logo

#LoveNotLandfill - The Best of London’s Pre-Loved Fashion to Raise Funds for Charities

Words by Harrison Read

Eco-fashion campaign Love Not Landfill returns with its pre-loved fashion pop-up, featuring fashion-forward collections from charity shops plus ‘retired’ designer pieces from a high-end fashion rental company – all curated by some of London’s most style-savvy influencers. 

Each influencer worked with their partner to carefully select up to 500 pre-loved pieces, with profits going straight to the charities. 

Love Not Landfill is a non-profit campaign, run by ReLondon (previously London Waste & Recycling Board), to encourage fast fashion fans to buy second-hand, swap, recycle and give to charity. 

Learn more about Love Not Landfill here:

This article aligns with the following UN SDGs

You might also like…