Words by Smiley Team
The Fashion industry has become notorious for its harmful impact on the planet in recent years. According to a study by the UNEP and the Ellen MacArthur Foundation, the fashion industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined.
In light of this, the organisation Lyfcycle was founded with the aim of sourcing sustainable clothing and to give fashion a greener, more eco-conscious name.
Every Lyfcycle garment is made with the end of a product's life in mind, ensuring that every details is considered when sourcing sustainable alternatives to more traditional materials.
“It’s no secret that the apparel and footwear industry continues to have a substantial negative carbon impact and is a major contributor to the worsening state of climate change." said Adriana Batty, co-founder at Lyfcycle.
“At Lyfcycle, we’re driven by the need to implement positive changes ithe way clothing is sourced and manufactured."
Working with from the smallest company to high-street brands and retailers alike to co-create sustainable clothing ranges, they are able to help make sustainable fashion more accessible.
Through Lyfcycle Customs™, Lyfcycle are able to provide carefully crafted blank t-shirts, hoodies and sweats made from a blend of organic and recycled materials in a variety of colours which enables small business to get off the ground in a sustainable way.
They also offer a technological solution to the tracking offering an ingenious mobile app that ties together all aspects of what Lyfcycle does to engage consumers and bring them into the ever-growing discussion on sustainable fashion. Every Lyfcycle made garment has a unique QR code that enables shoppers to see the 'Lyfcycle' of their clothes prior to the point of sale.
Sharing with consumers how and where their garments were made and provides the knowledge required to responsibly recycle or repurpose those clothes when no longer wanted. Given that 87 % of the fibres used to manufacture garments is eventually incinerated or disposed of in a landfill, Lyfcycle offers a revolutionary new solution to the problem of fashion waste.
Co-Founder Adriana recently took part in our Smiley Talks: Climate event. To find out more about Lyfcycle you can head to their website at lyfecycle.co.uk or catch up with our recorded event below.
