Words by Tess Becker
'Tis the season of giving and fast-food giant McDonald's is trying to help give back in Canada.
Food insecurity affects hundreds of thousands of Canadian families each year: an estimated 1.5 million Canadians visited a food bank in 2022, one-third of these being children.
Throughout Canada McDonald’s franchises are running a promotion that, with a little help from the public, will see the franchises donate up to 500,000 meals through Food Banks Canada. This program is part of a larger commitment from McDonald’s to donate at least a million meals in Canada each year.
How does it work?
The promotion started on December 12th and is as simple as clicking on a hyperlink, in fact, it’s just that.
The website is called The Giving Page and for every unique visitor, McDonald’s will donate one meal capping out at the aforementioned 500,000.
At the time of writing, four days into the promotion, there have been over 81,000 meals donated marked by a running ticker at the top of the page.
“McDonald’s became part of Canada’s community when we first opened our doors in Richmond, B.C. in 1967,” McDonald’s writes on its site.
“Since then, we’ve gotten to know and love thousands of communities, big and small, across the country. Every day, we serve over a million people more than just great food—we serve community connection.”
If you want to help serve more people make sure to check out the page for yourself!