Smiley Movement
Toiletries Amnesty

New Partnership Boosts Charity’s Reach

16:45, 05 July 2021

Words by Smiley Team, Staff Writer, London

A charity that saves toiletry products from landfill and donates them to the communities and people who need them most is celebrating a new partnership with a leading beauty retailer.

Toiletries Amnesty was set up in 2014 with the aim of relieving hygiene poverty and stopping millions of toiletry products going to waste.

They have teamed up with online beauty retailer Feelunique as one of their corporate partners, who have pledged £30,000 to help increase Toiletries Amnesty’s directory to 500 organisations, improve logistics and tracking systems, and extend their geographical reach.

Karen Harvey, founder of Toiletries Amnesty, said: ‘Teaming up with Feelunique is not only exciting because of the much-needed support through products, publicity and financial donations, but because we feel that they are 100 per cent genuine in their approach to levelling things up, treating people fairly and keeping environmental and social issues at the forefront of the way they do business.

“When Toiletries Amnesty began over six years ago, we had no real idea of how it would grow, we just knew it had to. We wanted to help get unwanted products to the people who could use them, and to make sure this was done in a kind and community-led way.”

The charity works with organisations including homeless shelters and hostels, women and children’s refuges, mental health services, children and family centres, food banks and refugee support groups to supply toiletries including soaps, shower gels, deodorants and shampoos.

In 2019 they helped get toiletries to over 250,000 people, and to date they’ve provided help to more than a million people across the UK and beyond, and diverted thousands of tonnes of toiletries waste away from landfill.

Sarah Miles, CEO of Feelunique, commented: ‘I’m enormously proud to announce this partnership with Toiletries Amnesty, a charity we believe is doing such important work by both tackling hygiene poverty and beauty waste, and also breaking the social stigma around access to personal care products

“The power of simple items like shampoo or deodorant can often be taken for granted, but we know they make a huge difference to our physical health, our mental wellbeing and self-esteem.”

To find out more visit the Toiletries Amnesty website, or follow them on Twitter.

 

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