15:15, 13 January 2022
Words by Smiley Team, Staff Writer, London
You probably don't often think about the amount of water being used when you wash your hair. You wet it, put in shampoo, then wet it again to get all the product out.
Now, Garnier is stepping in to reduce the amount of water used by households by bringing the first "no rinse" conditioners to the UK and Ireland. They say the product can save up to 100 litres of water per tube – compared to a standard conditioner bottle – and can be applied without water onto damp hair with no rinsing required.
The launch of this new product is part of the Group’s L’Oréal For The Future sustainability programme, which defines targets for 2030 to help fight climate change, respect biodiversity and preserve natural resources.
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As part of this, the group has made a commitment that by 2030, the company will innovate in order to enable consumers to reduce the water consumption linked to the use of L’Oréal products by 25%, compared to 2016.
With an average of up to seven litres of water used every time a person conditions their hair, removing the requirement for any rinsing off, whilst avoiding product residue, can play a significant role in reducing consumer water consumption.
Emily Byrne, General Manager, Garnier UK & Ireland said: “At L’Oréal, we have set ambitious targets to reduce not just the carbon emissions and water use associated with our manufacturing but in the end consumer use of our products too. Reducing consumers' water consumption will require thinking in an entirely new way about many products in the bathroom.
"On the Garnier brand, we're up for the challenge and are determined to use our accessibility and reach to help people make these changes, with launches like the Ultimate Blends No Rinse Conditioners.”
The no rinse conditioners are produced in one of Garnier’s carbon neutral and waterloop factories and in a cardboard integrated tube using 75% less plastic.
