Words by Smiley Team
Christmas jumper pioneers notjust clothing has launched its first recycled collection, celebrating this year’s biggest talking points and driving forward a new sustainable path for Christmas jumpers.
The collection pays homage to the England Euros football team, Princess Diana, Cryptocurrency and David Attenborough – and 50% profits from every sale will be donated to charities in the UK tackling climate change and mental health.
Notjust, which is a registered social enterprise, has already donated £50,000 to charities this year from other campaigns. Its new 2021 sustainably-focussed collection is made using recycled yarns destined for landfill, that have been repurposed to make premium-quality knits designed to be worn year-on-year.
All garments are produced ethically with zero waste and the lowest carbon footprint in the UK.
(Read more about this activewear which is labelled with its carbon footprint)
Matt Clarke, co-founder of notjust said: “We’re back with our best of Britain range celebrating the heroes and talking points of our times on Christmas jumpers that are certain to steal the show at any Christmas party this festive season.
“This year – unlike that COP26 lot – we’ve stayed true to our pledge of releasing a recycled collection of festive knits (a year early in fact) as it has been our constant mission to do Christmas jumpers better than anyone else out there.
“We’re proud to be releasing a collection of knits that use plastic bottles and materials destined for landfill to create the highest quality of knits that will be worn time and again. So if you need a Christmas jumper don’t buy the fast fashion option, do it the right way with our premium offering.”
(Read about Tesco’s mission to feed thousands at Christmas)
The collection features the People’s Princess knit which celebrates Princess Diana and this year’s stand out series The Crown, with Lady Diana’s iconic “Black Sheep” look reimagined using reindeers to provide a seasonal twist. Then, there’s the cryptmas jumper, which pays testament to this year’s wildest roller coaster, CryptoCurrency.
If you’re not an Elon Musk fan, you can find a knit featuring the nation’s beloved grandfather and champion of the natural world, David Attenbrrr!
You can celebrate the best of Britain this festive season and pick up your recycled knit here.
