Words by Cheyanne Bryan
With her world tour well underway, 21-year-old rising pop sensation, Olivia Rodrigo has launched her own charity fund. Ahead of starting her GUTS World Tour, she uploaded a TikTok to explain her positive initiative. Here is a quick guide on what you need to know about her tour’s charitable endeavours.
It is a worldwide effort dedicated to creating a fair and inclusive future for women and girls by providing direct assistance to community-based nonprofits that promote girls' education, advocate for reproductive rights, and work to prevent gender-based violence.
In the TikTok video she uploaded in February, she states: “A portion of all of the proceeds from the GUTS World Tour will go to the Fund 4 Good”. Each regionally leg of the tour will be partnering with a different charity or organisation.
Since the overturning of Roe v. Wade the singer has been very vocal about accessible reproductive care in the US. The North American leg of the tour which took place between February and April was in partnership with the National Network of Abortion Funds to help those impacted by inaccessible barriers to health and reproductive care. Stands run by the volunteers were also placed throughout the venues to talk to concert-goers about their services, advice and reproductive services.
For the Canada dates, proceeds will be donated to Women’s Shelters Canada. This organisation raises awareness about domestic abuse and advocates for policies to safeguard victims and survivors. Across Canada they partner with shelters nationwide to ensure women receive the necessary support to rebuild their lives and escape abusive environments.
Between April and June, the tour will be in the European leg and proceeds generated will support Women Against Violence Europe (WAVE). This organisation’s goal is to empower all women and their children to live without violence. The WAVE Network comprises over 160 member organisations across 46 European countries, providing specialised support, prevention services, expert guidance, and resources for survivors.
The tour will head to Asia and Australia in the later part of the year, between September and October, but the partnering organisations have not yet been announced.
If you are heading to London for one of the four nights she’ll be performing this week, visit the GUTS gallery in cooperation with Spotify and American Express. On arrival guests get a free tote bag, heaps of additional merch is available to buy, multiple interactive rooms for photo opportunities, and a themed photobooth.
To directly support the causes Fund 4 Good stands for, here is a link.
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
Born This Way foundation. This foundation is co-founded by Lady Gaga and her mother. Their aim is to make society kinder and braver to support youth mental wellbeing. Learn more here.
MSI Reproductive Choices UK. This charity is part of an international network that has been campaigning for accessible reproductive rights for over 40 years. Find out more here.
Young Woman’s Trust. This charity works to support and empower women who have experienced domestic violence by providing access to safe spaces, resources, and advocacy services. Support them here.
This article aligns with the UN SDG Gender Equality, Partnerships for the Goals.
