06:00, 24 December 2025
Words by Cheyanne Bryan, Editorial and Campaign Marketing Executive, London
Charity has been around since the beginning of time and with that charities, nonprofits and foundations have had to get creative to find new ways to attract people to their causes.
This year we have seen a myriad of some of the best charity campaigns, from revolutionary new ways of giving to getting their community involved in a new way. Without waiting much longer, let’s get into some of our favourites.
Have you ever heard of “the world’s first Bitcoin-based philanthropic reserve”? Well, EverGive is the company behind that!
In November 2025, the company donated an initial $200,000 (~3.00 BTC as of 25/11/2025) to IOM’s Islamic Philanthropy Fund in a partnership to combat slavery.
EverGive holds donations in a strategic long-term Bitcoin reserve, allowing funds to increase in real value over time - offering a lifeline to charities and many other philanthropic organisations. It defines its mission as creating “lasting impact through low-time-preference giving”.
This one is definitely a throwback as it came out almost a year ago. Veganguary, the charity behind the month of the same name, launched a head-turning campaign. A series of ads with imagery pointing out the “weirdness” of popular animal product consumption, such as sausages are pigs stuffed into their own intestines and drinking cows milk, hold similarities to baby’s feeding from their human mothers.
This operation was part of their wider initiative to get the public to take part in Veganuary.
To mark Breast Cancer Awareness Month, the charity used reverse graffiti (pressure-washing pavements through breast-shaped stencils) to turn overlooked street studs into playful, but pointed, reminders for early detection. The stencils could be found all over London, Manchester and Edinburgh,
Additionally, this activation turned into a scavenger hunt where an interactive map was created helping people seek out the designs across the 3 cities. Spotters were also encouraged to share a snap on social media using #StreetNipples, tagging @breastcanceruk and giving the account a follow will also be entered into a prize draw to win a selection of Breast Cancer UK merch.
This one was not done by a charity but for a charity and it was too good not to include on this list. James White, who lives in Richmond, London, aimed to travel across the entire UK using only local buses.
The trek took him seven days, six hours and 59 minutes, and he traveled on a total of 46 buses. In total he raised £4,000 for suicide prevention charity Campaign Against Living Miserably (CALM).
This may be the charity campaign for those that believe they have really good intuition. Audlem & District Community Action (ADCA) has launched a Cowpat Drop event on a local farmer’s field.
For as little as £1, participants can place five crosses on an entry form to predict where the cowpat (cow poop) will land. All funds raised support ADCA’s work with older people and vulnerable adults in the Audlem area. The winner of the competition also receives a monetary prize.
What does fancy dress and swimming have in common? The obvious answer is not a lot, but that didn’t stop hundreds of children from raising over £35,000 for charity at a series of fancy dress swimming events.
Organised by Water Babies, children across Dorset took part in swimming challenges dressed in fun costumes with all money going to support the Children's Alliance and baby loss charity, Tommy's. The Splashathon coupled fundraising with a learning experience for all the children involved with activities tailored to their capabilities.
