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Technicolour prints give 100% profits to NHS

Words by Smiley Team

A charity initiative from printmakers Evermade features amazing artists' technicolour prints, with 100% of profits going to NHS Charities Together.

The new limited edition range – titled 'Rainbow of Hope' – includes 40 prints, which are destined to bring light to any living room, featuring artists’ work from all over the world. 

The donations to NHS Charities Together aims to take the pressure off an overstretched NHS. The charity supports NHS staff and emergency volunteers, so they can continue with their vital life-saving work, as well as funding projects that prevent ill health and improve services for patients. 

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Dan Whitehose, a Birmingham-based illustrator who took part in the Evermade series, drew inspiration from Pop Art, cartoons and people for his piece of art, which blends bold primary colours, odd-ball characters and ‘a bit of Dad humour’.

“The theme was rainbow so I made a… RAINBOW," he says. "I just wanted to make something bright and positive to bring some warmth to peoples’ lives during these tough times and to celebrate how totally amazing our NHS workers are!”

Meanwhile, LA-based creative D’Ara Nazaryan says: “I wanted to create something that speaks to the confinement of quarantining for the greater good, the waves of emotional states one can go through in isolation, but also highlighting a semblance of hope through this vast rainbow-coloured scenic view we’re able to peek into.” 

Steffi Lynn Tsai is based in New York, and created a piece filled with quirkiness, colour and character, as she is driven to take normal scenes and moments and make them playful, exciting and enticing. 

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“I wanted to create a reminder for people that we need to take things day by day and conquer one thing at a time," she says. "A reminder to stay positive during hard times!”

Sacrifice by Louise Jones, features beautiful rainbow poppies, “in honour of the courageous NHS nurses, doctors and staff who are banding together and sacrificing so much for the wellbeing and safety of others.” 

You can also buy the full Rainbow of Hope series as a set of postcards, which will brighten up a loved one’s day.

Browse the entire Rainbow of Hope series at Evermade.com

 

This article aligns with the following UN SDGs

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