Words by Smiley Team
Recycling is important every day of the year, but Recycle Week – which falls in September each year – is a time to remind, inspire, and encourage people how important it is for the planet.
This year, Recycle Now is working with TV Presenter and Invictus Games Medallist JJ Chalmers for its Recycle Week campaign. JJ is a keen environmentalist and is partnering with Recycle Now to inspire the nation to ‘Step It Up’ in the fight against climate change.
“I’m thrilled to be part of this year’s campaign," he said. "I’m passionate about the environment and how we can battle climate change. I really want to encourage people to look at what they are doing and how they can Step It Up and do even more… even better.”
Read more inspirational stories about people helping the planet.
Every year, Recycle Week unites retailers, brands, waste management companies, trade associations, national and local governments and the media to focus on how recycling can play a part in limiting the pressure we put on the planet through our use of natural resources.
This year the campaign is focusing on climate change and how by doing the simple act of recycling we can all help make a huge difference to our planet. Recycle Now is asking the nation to ‘Step It Up’ and be more effective recyclers by checking items a little closer.
The call comes after the brand’s latest Tracker Survey showed that while we are now very much a nation of recyclers with 9 out of 10 people recycling, still, some 55% of households put items in the general rubbish that could be recycled.
Sarah Clayton, head of citizen behaviour change at WRAP, said: “Now more than ever it’s vital we do everything we can to protect our planet and go that extra mile. Most of us recycle, but we need to do more to combat climate change. We need people to look at what they are putting in their bins and ensure they’re the right things. It all adds up."
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Looking for some tips? Here are six pieces of advice from Recycle Now, part of WRAP charity.
Find out more tips, advice, and information on recycling on Recycle Now's website.