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Cannes Lions pledges €300k to charities

Words by Smiley Team

The Cannes Lions has announced that all funds generated from the 2020/2021 Sustainable Development Goals (SDG) Lions will be donated to the six charities who won an SDG last year.

Each charity will receive an equal percentage of the €271,488 generated by the award, which last year received 736 entries. 

The SDG Lions are awards that celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world.

"The SDG Lions were launched in partnership with the United Nations, with a clear goal of highlighting how creativity can address the significant challenges of communicating the importance of the Goals, and engaging the world with their mission," said Philip Thomas, Chairman.

"We thank every entrant, whether you won a Lion or not, for contributing your entry fee to this important cause.”

The six charities, who will receive €45,248 each, are as follows:

1. Propuesta Cívica + Reporters Sans Frontieres: a Gold Lion was awarded to ‘#StillSpeakingUp Deeptruth’.

2. CCWD: a Gold Lion was awarded to ‘The Commitment’, VMLY&R Brazil, São Paulo

3. VIVIR Association + Ambato’s Cantonal Human Rights Protection Council: a Silver Lion was awarded to ‘Mother Blanket’, Ogilvy, Colombia, Bogotá

4. Perkumpulan Keluarga Berencana Indonesia: A Bronze Lion was awarded to ‘#StopChildMarriage’, M&C Saatchi Indonesia, Jakarta

5. (COPI) Central Office For Public Interest: a Bronze Lion was awarded to ‘’, AMV BBDO London, UK

6. WWF: a Bronze Lion was awarded to ‘Your Plastic Diet’, Grey Malaysia, Petaling Jaya 

The SDG Lions: what you need to know

The Sustainable Development Goals Lions were launched in 2018 to advance awareness of the UN’s 17 ‘Global Goals’ and encourage the global creative community to harness the power of creativity to positively impact the world. The Goals represent a collective ambition to end poverty, protect the planet and ensure prosperity for all. 

All entry fees for the SDG Lions are donated to Lion-winning charities. Since its introduction, donations have totaled €873,768 with past recipients including The Lion’s Share (2019) and Palau Pledge (2018). 

The SDG Lions are part of the Good Track at Cannes Lions, along with Glass: The Lion for Change, which also donates the funds generated from entries.

As part of a commitment to creativity for global good and supporting relevant projects and causes, these funds sit alongside other Cannes Lions initiatives, including See It Be It, the Young Lions Competitions and membership of the UN Women’s Unstereotype Alliance.

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This article aligns with the following UN SDGs

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