Words by Tess Becker
Promoting racial and gender equality is incredibly important, especially when you have a large platform. Such is the case for American singer and actress Halle Bailey.
After her starring role in the Little Mermaid remake, Halle has become one of the faces of the Gucci CHIME campaign.
Ten years ago, Beyoncé Knowles-Carter and Salma Hayek Pinault founded the campaign, dedicated to advancing gender equality around the world.
“It has been incredible for me to have the opportunity to meet people around the world and see firsthand the impact the campaign has had on so many lives,” Co-founder Salma Hayek Pinault said. “I’m overwhelmed and inspired by how many people want to participate in the change, and I feel very hopeful for the future. It’s really a fight worth having, now, more than ever.”
Halle is joining CHIME alongside Idris Elba, Julia Garner, Alia Bhatt, Serena Williams, Jodie Turner-Smith, and many other public figures.
“As we celebrate the 10th anniversary of Gucci CHIME, we reflect on the profound impact and influence the campaign has had on so many lives, through the tireless work and commitment of people around the world who fight for change every day,” Gucci President and CEO Marco Bizzarri said.
The campaign aims to amplify the voices of marginalized people in the US while promoting gender and racial equality.
To celebrate one decade of CHIME, the director Sharmeen Obaid Chinoy is making a 35-video-strong series. It unites and strengthens the voices speaking out for gender equality. The series will feature figures ranging from artists and activists, to organizers and advocates, all highlighting what equality means to them.
“Each film in this new series is an important reminder of why we need to champion the voices of those who are working to create change,” Obaid-Chinoy said. “I hope this campaign will reinvigorate conversations around the world, so that everyone feels the urgency to contribute towards creating a more gender equal future.”
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
American Civil Liberties Union. This is one of the largest civil liberty defense organizations in the US. Find out more and support them here.
The Trevor Project. They focus on suicide prevention and mental health support for queer youth. Support them here.
Human Rights Campaign. This is one of the largest equality-focused organizations in the US. Find out more.