13:15, 26 September 2024
Words by Cheyanne Bryan, Editorial and Campaign Marketing Executive, London
Smiley has announced an exciting partnership with La Casa de Carlota and TOK&STOK, focused on creativity, inclusivity, and positive impact.
Together the brands are launching a unique collection that celebrates diverse voices and individuality. This collaboration merges Smiley’s iconic optimism with La Casa de Carlota’s innovative approach to inclusive design, enhanced by TOK&STOK’s expertise in home design.
Known for their pioneering workplace inclusion with their team that features creatives with and without intellectual disabilities, La Casa de Carlota contributes a collection of impactful graphics to honour individual stories.
For Smiley, this partnership embodies their commitment to inclusivity and creativity. By joining forces with La Casa de Carlota and TOK&STOK, these companies are not only reimagining the beloved Smiley icon but also reinforcing values of optimism and unity.
The collection features a range of homeware items such as aprons, crockery and cushions.
In a statement Janet Martin, Chief Product Officer at The Smiley® Company, states, “This collaboration challenges conventional boundaries and celebrates individuality. We are fostering a community where inclusion and creativity drive meaningful change, showcasing how our differences can inspire a more vibrant and inclusive world.”
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
Fashion Revolution. This is a charity campaigning passionately for a clean, safe, fair, transparent and accountable fashion industry. Learn more here.
Remake. This is a global non-profit advocacy organisation fighting for fair pay and climate justice in the clothing industry. Find out more here.
Global Fashion Agenda. This is a non-profit which is accelerating impact to create a net positive fashion industry. Support them here.
This article aligns with the UN SDG Reduced Inequalities, Partnerships For The Goals.
