12:00, 23 October 2024
Words by Abi Scaife, Staff Writer, London
Smiley News has joined together with refugee charity Choose Love and a collection of incredible global artists to shine a spotlight on the Universal Declaration of Human Rights. This incredible collective celebrates the 75th anniversary of the Declaration, commemorating the progress that has been made in 75 years of fighting to protect human rights.
Each film features global artists reciting a modern take on the original 30 articles, written and led by award-winning director Dan Cadan. High profile artists like Dame Judi Dench recite the emotive rhyming couplets, alongside other incredible activists.
The films will be hosted exclusively on the Smiley News platform, aligning with our ultimate goal of celebrating and inspiring positive change.
“I’m proud to have invested in these films and partnered with Choose Love,” says Nicolas Loufrani, the CEO of Smiley Movement and Executive Producer of the films.
"I see the Declaration as the constitution of humankind—an incredible document that every global citizen can celebrate. By simplifying each article into a rhyme and keyword, and having them narrated by beloved artists, there simply isn’t a better way to engage our family human."
The campaign will also raise awareness and funds for Choose Love through the Matchmaker for Good™ initiative from the Smiley® brand. All gross profits from the sale of Choose Love x Smiley branded T-shirts, seen in the films, as well as sweatshirts and tote bags, will be donated to the charity to fund their life-saving work.
The original Universal Declaration of Human Rights (UDHR) was signed 75 years ago. It was a milestone in history that enshrined the rights and freedoms of all human beings – that all human beings are born free and equal in dignity and rights regardless of nationality, place of residence, sex, national or ethnic origin, colour, religion, language, or any other status.
You can watch the films here at https://smileymovement.org/for-our-family-human
You can purchase the Choose Love x Smiley merchandise at: https://smiley.com/pages/choose-love
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
Refugee Action. This charity helps refugees build safe, hopeful and productive new lives in the UK. Learn more here.
The Fore. This charity is transforming lives and society by turbo-charging exceptional small charities and social enterprises. Support them here.
The Brother’s Trust. This charity is run by Tom Holland’s family, aiming to shine a light on charities where generous donations can be used to maximum effect. Find out more.
This article aligns with the UN SDG Partnerships for the Goals.
