Smiley Movement

Speak Up! Episode 18: How to Get Funded: Advice from Crowdfunder’s Founder

09:42, 19 February 2026

Words by Zane Dedlow, Videographer and Content Creator, London

We welcomed Simon Deverell, CEO of Crowdfunder, into the Smiley Studio to mark the launch of Funding Positivity - our new collaboration with Crowdfunder spotlighting grassroots changemakers and community heroes driving meaningful impact.

In our conversation with Simon, we explore:

  • What separates successful campaigns from the rest
  • The most common crowdfunding mistakes
  • Why storytelling is everything
  • How to build momentum before launch
  • What donors genuinely respond to
  • The power of community and connection
  • How video can boost engagement

One thing becomes clear: crowdfunding isn’t just about raising money - it’s about building belief, trust, and shared purpose.

Whether you're planning a campaign or curious about how crowdfunding works, Simon’s insights offer valuable guidance for turning ideas into action.

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