Smiley Movement
Squishmallow

Squishmallow Donates 500,000 Toys to Children in Need

11:04, 25 March 2025

Words by Abi Scaife, Staff Writer, London

To celebrate Squishmallow Day on 7th March, toy company Jazwares has made the largest ever single donation of Squishmallow toys.

Tell Me More!

Jazwares Cares, the charitable arm of international toy company Jazwares, donated more than 500,000 of the adorable, squishable toys known as Squishmallows. Jazwares owns the Squishmallows, which was launched in 2017.

“Putting a smile on children’s faces is at the heart of everything we do,” said Laura Zebersky, president and chief commercial officer for Jazwares. “As Squishmallows continues to capture the hearts of fans around the world, what better way to celebrate the third-annual Squishmallows Day than to bring joy to kids who may not have Squishmallows of their own with our largest single Squishmallows donation.”

Where Are the Squishmallows Being Donated?

The Squishmallows will be given to children and families in need across the US, Europe and Australia. Plushes will be distributed throughout children’s hospitals, schools, and Jazwares Cares’ not-for-profit partners.

Jazware Cares’ mission is to support children's health, well-being, and educational development through play.

Charity Check-in 

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.

The Fore. This charity is transforming lives and society by turbo-charging exceptional small charities and social enterprises. Support them here.

The Brother’s Trust. This charity is run by Tom Holland’s family, aiming to shine a light on charities where generous donations can be used to maximum effect. Find out more.

The Henry Smith Charity. This is a grant giving charity that aims to use its resources to help people and communities in the UK. Learn more here.

This article aligns with the UN SDG Partnership for the Goals

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