Words by Smiley Team
Style for Stroke aims to educate young people about strokes, their risk factors, and how to live a healthier life using fashion. Almost two thirds of stroke survivors leave hospital with a disability, making it the biggest cause of disability in the UK.
Partnering with them for a line of fashionable T-Shirts is Unhidden – another fashion brand, created to be adaptable and accessible for people with physical disabilities. And for this collab, 50% of the retail price from each tee will be being donated to charity.
“Style For Stroke has always been about being inclusive, cool and compassionate with an edge, and I think the new designs really speak for themselves,” said Nick Ede, founder of Style for Stroke.
The new range of T-Shirts feature simple, empowering slogans and are made from organic cotton.
Victoria Jenkins, founder of Unhidden, said: “When Nick contacted me for this collaboration I was absolutely thrilled as our missions are so closely aligned – raising awareness and funds for such an important cause is exactly why I do what I do – to shine a light on subjects we don’t see enough of.
"We’ll be using deadstock fabric to make the T-shirts (saving the fabric from landfill) and toxin-free eco dyes for the prints themselves as well as paying our seamstresses properly – this collaboration is truly putting people and planet first.”
Victoria decided to create Unhidden, a socially responsible adaptive fashion range for people with disabilities, when she became disabled in her 20s.
DONATE: Support charities who help people and families who have been affected by strokes such as the Stroke Association.
GET INVOLVED: Volunteer with charities such as the Environmental Justice Foundation who strive to make fashion more sustainable.
Photo credit: Teemill