Words by Abi Scaife
It’s National Ranger Day, and lifestyle brand That Gorilla Brand is celebrating Rangers and the amazing work they do.
That’s great! But, why?
That Gorilla Brand is a lifestyle conservation brand, meaning they use the power of fashion and branding to make a difference in the world - something you know we love! The company donates a portion of its profits to The Gorilla Organization and is the largest single donor after the EU.
Today, in recognition of National Ranger Day, That Gorilla Brand is releasing an incredible new documentary. The Hearts of Bwindi is a documentary about the Ugandan UNESCO World Heritage site, The Bwindi Impenetrable National Park.
“At our core, we believe in the power of storytelling to inspire positive change. As part of our mission to save the endangered mountain gorilla, on World Ranger Day, we are proud to have produced the documentary short, Hearts of Bwindi,” explains Leo Gripari, CEO, That Gorilla Brand.
“It celebrates the biodiversity in Uganda’s Bwindi Impenetrable National Park and the eye-opening dedication of the unsung heroes who fight to protect it and the communities that rely on its survival. These brave men and women dedicate their lives to protecting one of the world's most biodiverse ecosystems, and the magnificent gorillas that live within it, and their stories deserve to be shared with the world.”
Tell me more!
The film follows the Rangers of the Bwindi Impenetrable National Park - those brave people who enter the forest every day to protect wildlife, risking much in the process. The work they do is dangerous, exhausting, and awe-inspiring - and The Hearts of Bwindi demonstrates that.
"Witnessing the extraordinary efforts of wildlife rangers in the Bwindi Impenetrable Forest in their feat to save the endangered species has been nothing short of awe-inspiring. The dedication and passion they bring to their mission is palpable, and it's evident that they are the unsung heroes of conservation,” says Charli Doherty, Director, The Hearts of Bwindi.
You can watch the film as it premiers here, on the That Gorilla Brand YouTube page.
Charity check-in
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
Four Paws UK. This charity is an animal welfare organisation, working globally to help animals in need. Learn more here.
Born Free. This is a wildlife conservation charity that’s passionate about wild animal welfare and Compassionate Conservation. Find out more here.
The Orangutan Project. This is a project run by two non-profits with one mission: to ensure the survival of all orangutan species in their natural habitat and promote the welfare of all orangutans. Support them here.
