Words by Cheyanne Bryan
Back in June Smiley News went to Roskilde Festival, a nonprofit festival that pushes charity and sustainability.
Whilst there, we ran into Pleasant, a conscious clothing brand with ambitious goals and a commitment to sustainability.
To combat clothing waste, Pleasant avoids using new materials and insteads ops to create clothing from repurposed textiles, including curtains, bed linens, and tablecloths, with some materials sourced from The Red Cross. Since 2021, Pleasant has not purchased any new textiles.
The clothing industry faces significant environmental challenges; many apparel production processes not only consume vast amounts of agricultural land, water, and chemicals but also generate the highest CO2 emissions associated with clothing.
But Pleasant doesn't stop there, they prioritise slow, low-emission transportation methods. When shipping textiles from Denmark and returning finished products, they utilise ships, trains, or trucks, as air transport produces over 70 times more CO2 than container shipping. Their commitment is to avoid air transport entirely in their production process.
Additionally, if you have Pleasant clothing that you no longer use, you can return it and receive up to 50% off your next purchase. Pleasant then resells these pre-owned items, giving them a second life. This initiative aims to circulate clothing among multiple owners, maximising their usage and reducing waste.
Watch the full video below to find out more about this eco-conscious fashion brand:
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
Fashion Revolution. This is a charity campaigning passionately for a clean, safe, fair, transparent and accountable fashion industry. Learn more here.
Remake. This is a global non-profit advocacy organisation fighting for fair pay and climate justice in the clothing industry. Find out more here.
Global Fashion Agenda. This is a non-profit which is accelerating impact to create a net positive fashion industry. Support them here.
