UK Brands That Are Members of 1% for the Planet

During London Climate Action Week this year, we had the amazing opportunity of being at the Blue Earth Forum, an event that allows investors to connect with startups all presenting sustainable businesses.  

With the event populated with talks, panel discussions and stalls of amazing solution focused businesses, we were able to hear from Kate Williams, CEO of 1% for the Planet. 

For those who are new to sustainable certifications, 1% for the Planet is a global movement that empowers businesses and individuals to make a tangible difference in the fight against environmental degradation. 

Since their founding in 2002, the organisation has encouraged its members to pledge 1% of annual sales to environmental causes. The mission is simple yet powerful: to connect businesses with vetted non-profits that are actively working to protect our planet's future.

Kate at Blue Earth Forum 2025

During her talk, Kate shared that the UK is the 3rd biggest market with around 43% of consumers recognising the 1% for the planet logo and showed intent with their purchases. 

Since they have started this work, the organisation has totaled $750 million in donations to environmental causes and has set the ambitious goal of trying to reach $1 billion by 2027 for their 25th anniversary. 

Kate says: “Businesses doing it alone is insufficient, we need to come together!” 

To hear more from Kate, watch our exclusive interview with her below:

UK Brands that are 1% for the Planet

At this point you’re probably wondering which brands are members of 1% for the planet. Don’t worry, here is a short list of some UK-based companies that have joined to make a difference. 

1. Patagonia UK – A pioneer in environmental activism, Patagonia has donated 1% of its profits since 1985. As a member of 1% for the Planet since 2002, it has consistently supported grassroots environmental organisations. In 2022, the company transferred ownership to the non-profit Holdfast Collective, ensuring that all profits are directed towards environmental initiatives. 
    
2. OXO UK– This kitchenware brand has been committed to making your life in the kitchen easier. Now, they have added that they want to look after the planet while doing so. Their pledge includes donating to sustainable food systems, cleaner air/water, and environmental education. Read more about their pledge here. 
    
3. Jack N’ Jill / The Natural Family Co. – This brand has made natural-based care products for babies and kids since the 1940s. Now they are relocating some of their funds to eco-nonprofits via bio-toothbrush sales, which you can learn more about here.
    
4. alott – is a UK-based haircare brand that offers a range of vegan, cruelty-free products crafted with natural ingredients. Due to the nature of their business, they have committed their 1% of sales to reducing packaging and waste. Hear more about their sustainability on their website.
    
5. Fill Refill – Northamptonshire-based and zero-waste refill company, Fill Refill makes refillable containers more accessible for all your household and personal hygiene needs. As part of their pledge as a 1% for the planet member, they are supporting environmental initiatives through the Wildlife Trust for Beds Cambs and Northants. This collaboration saw some of their products stocked in their Nene Wetlands Visitor Centre. 
    
6. Antalis (Olin Origins & Data Copy®) – Known nationally as the UK‘s leading paper, packaging and visual communications distributor. Antalis want to work within their systems to fund biodiversity and waste projects. Read more about their promise here. 

Charity Check-in

At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article. 

Friends of the Earth. This environmental charity campaigns on issues such as climate change, plastic pollution, and sustainability, working towards a more eco-friendly world. Find out more.

The Wildlife Trusts. This is a network of 46 local wildlife charities across the UK focused on protecting natural habitats and wildlife, promoting conservation efforts and sustainable land use practices. Learn more here. 

City to Sea. This is a Bristol-based charity focused on reducing plastic pollution at source, promoting waste reduction, and encouraging people to adopt sustainable practices to protect rivers, oceans, and wildlife. Support them here.

This article aligns with the UN Climate Action, Partnerships for the Goals.