Words by Smiley Team
Charities can find it challenging to connect with those willing to help, especially when funding is low due to the pandemic. So promotional materials come in very handy. That’s why Dragonfly, a video production company based in London, is offering to create a two-minute video free of charge for a charity of their choice.
It’s no small offer. As a company which counts Amazon and PepsiCo among its clients, Dragonfly produces videos worth over £10,000.
Their founder and creative director, Charlie Southall, is driving the initiative in the hope that it will help a small charity supporting others through the pandemic, to increase their reach and strengthen their response to Covid-19.
To apply, charities must explain their mission and why they would benefit from the funding.
So far only eleven charities have entered the competition.
Their spokesperson, Daniel Walsh said: “We’ll review each entry in detail and based on the answers to the question we’ll choose the most appropriate charity.”
He added: “We really want to find one that has been hit hard by the pandemic and that doesn’t have a massive marketing budget so that it will really benefit from our services.”
While other businesses are struggling, with a record number of small firms expected to close, Dragonfly has been lucky enough to have avoided the toll of Covid-19.
“A lot of other businesses have had to put their staff on furlough but luckily we haven’t. We know a lot of charities have been hard hit and we want to offer something back in return because we can,” explained Walsh.
Itself founded by a charity, Dragonfly has worked with a range of charitable organisations including Oxfam, Save the Children and Mind. They also run mentoring and educational programmes to help those hoping to build a career in video making.
Walsh explained: “It’s always been in our bloodline to help those that need it. Giving back to the community and helping people rather than just working for profit is very important.”
Southall said: “I don’t really understand why it isn’t obvious for others that you must support your community. If you’ve got a society that’s all about taking then there’s nothing left and people will be left behind. We all benefit from a society in which people help others.”
