Our Story

The Smiley Movement is a non-profit that aims to tackle the big issues in society by matching the people and organisations who can help solve problems with others that need solutions. We want to make it as simple as possible for anyone anywhere to start creating a positive impact on the world via our unique social network. It couldn’t be easier to get started and it is free and open to everyone.

Vision

A world where people, communities and organisations work hand in hand to find the answers to current social and environmental problems.

Mission

To create the technology and ecosystems that empower communities throughout the world to act on issues important to them.

December 2019
March 2019
2005
1997
1971
December 2019

First Smiley Awards distributed

Grants awarded from the Smiley Fund, with the aim of rewarding extraordinary projects demonstrating innovation, scalability and positive impact.

March 2019

Creation of Smiley Movement (CIC), the Matchmaker for Good

A non-profit social network dedicated to change-makers that aims to inspire grassroots activism and mobilise positive impact projects that strive to create a happier, more sustainable world. The platform features Smiley News - an adaptation of Franklin Loufrani's original news concept adapted to today's world where people are in ever more need of inspiring stories'.

2005

The Smiley Company teamed up with Groupe SOS

Groupe SOS, the largest social enterprise in the world, employing 15,000 staff and directly impacting 1.6 million beneficiaries. Together, they created the SmileyFund that financed trade and social initiatives helping local communities in Africa, India and South America develop sustainable sources of revenues.

1997

World’s first digital Smileys

Nicolas Loufrani, Franklin's son, joins Smiley and creates and copyrights the world's first digital Smileys, becoming the fastest growing trend in pop culture.

1971

The Birth of Smiley

France Soir newspaper editor Franklin Loufrani created the Smiley symbol to highlight all the positive and fun news in the newspaper.

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