Words by Smiley Team
Asda has become the first retailer to offer free nappies to the parents of premature babies.
The supermarket has partnered with Pampers to offer this from its 254 instore pharmacies across the UK. The Asda & Pampers partnership is a first for a UK retailer as nappies for babies born pre-term have previously only been available in hospitals or from healthcare providers.
The nappies are available free of charge and parents can pick them up by visiting an Asda pharmacy, which are open from 8am – 8pm Monday – Saturday and 10am – 4pm or 11am - 5pm on Sundays. Parents can find their nearest pharmacy by visiting the Asda website.
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Around 1 in 13 babies are born prematurely in the UK, meaning that 60,000 babies each year require specialised care and need smaller sized nappies to protect their delicate skin during critical stages of their development. Pampers Preemie Protection Nappies are Pampers’ smallest nappy and are up to three times smaller than a regular newborn nappy.
The nappies have been specially designed in collaboration with neonatal nurses for the most delicate skin with all over fastening for a customisable fit which adapts around medical leads and lines, helping minimise disruption and irritation during nappy changing. A contour fit core provides a narrow, contoured fit between the legs, allowing baby’s legs and hips to rest comfortably and support their healthy development.
Faisal Tuddy, Asda’s superintendent pharmacist, said: “We are proud to be the first retailer to partner with Pampers, and hope that by offering these nappies for free to new parents from our 254 Asda Pharmacies, those early weeks with a premature baby are made slightly easier. Within our in-store pharmacies, customers can also speak to trained professionals for healthcare advice relating to baby and parent.”
Nicole Hallak, brand director, Pampers UK & Ireland commented: “We are thrilled to be partnering with Asda Pharmacies to offer our Pampers Preemie Protection Nappies free of charge to new parents with premature babies. Pampers is committed to the happy, healthy development of every baby and this partnership allows all UK parents to access quality nappies with our trusted Pampers promise for their precious little ones.”
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Pampers continues to work with their long-term partner, Bliss, to support parents with the resources to help them feel more involved & confident in the care of their premature or sick babies and give them the best start in life. For more information and advice, please visit https://www.bliss.org.uk/ or call their careline on 020 7378 1122.
